Public TV Advertisement Platform Looking for Investment
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It is a platform to advertise on TVs placed in public places like Restaurants, Bars, Hospitals, Saloons, etc. It is a device attached to the TV displays advertisements based on the advertisement campaigns created by the advertisers. Based on the advertisement campaign, it downloads the advertisements from the server and plays it at specified intervals through the day. The locations can be anywhere, i.e., in your neighbourhood or across the world. TV advertisement tariffs are very affordable to advertisers and it can be as low as 40-60 Paisa per impression. Can use this input to connect to the set – top box or other video sources without violating copyright rules. It comes in two types - HDMI version and AV version - to select which is suitable for the host’s TV. They are looking for execution partners who can take the responsibility to run the business in their respective cities and towns. They will also be responsible for enrolling the maximum number of TV hosts in their city and bringing in advertisements from local businesses. The payout to the execution partners can go as high as 70% of the advertisement revenue depending upon the revenue generated. To start the business in a city the initial investment can be 5-6 lakh rupees. They can generate monthly revenue of 7-8 lakhs and an operating margin of 40%. The hosts are paid up to 30% of per impression rate to compensate and encourage them to become a host. They are also looking for business partners to expand the business globally. The investment will be mainly utilized for enhancing the platform and to expand the network globally. The size of the investment is variable, depending on the expansion plans.
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Expansion
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₹10 to ₹200 Cr
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