Kolkata based Thematic Chinese Restaurant Chain Looking to Raise Funds or Exit
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Product / Service
Authentic & Home Style Chinese Cuisine's
Clientele type
Retail, Corporate of all age groups. Tie-ups with all Online Food Ordering Platforms, Table Reservation, Reviews sites.
Premises
Have 11 outlets across South and North of Kolkata wherein seating capacity is ranging from 16 to 30. They are on the way to open 12th Outlet in Kolkata.
All Outlets are long term Leased premises.
Asking Price Includes
Will be disclosed at appropriate time and with Serious Buyers/Investors
Reason
Lack of Working Capital
Other Details
They are a Thematic Chinese Restaurant Chain based on a Monastery Theme where eating is a peaceful journey catering to all palates, tastes, preferences and age groups. Their vision and objective is to come up with the best authentic Chinese cuisine with a focus on quality & value pricing. Presently they have 11 outlets in Kolkata spread across south and north of the city.
USP:
- Subject Matter Expertise
- Location of outlets
- Unique Business model
Endeavors:
- Serve authentic Chinese cuisine with the best ingredients
- Most authentic food with no compromise on ingredients
- Range of menu with a great array of different provincial Chinese food
- Focus on seasonality and continuously innovate new recipes which keep our customers excited and happy
Strength:
- Trained manpower
- Corporate structure
- Standarisation of food & services
- Hygeine and food safety standards followed
- Customer centricity
Weakness:
- Less marketing budget
- Fast growth in 1st year
- Less investment capacity
Opportunities:
- Great brand value
- Reputation for good food
- Owned & operated by known hotelier
- Standard processes
- Great ambiance
- Great location/accessibility
Threats:
- Price sensitive market
- Economic growth slow
- Competition from the unorganised sector
- Price cuts by competition
Product Positioning Opportunities:
- A specialist Chinese restaurant chain with a focused approach on Chinese cuisine and development of formats in this space
- Positioned as a mid to premium segment of the market which is apt for the city
- Cuisine and menu developed as per Mass appeal of the city – Variety in Non-Veg Chinese cuisine
- Kolkata is predominantly a Non-Veg eating population with great inclination to eat out at least 2 times a week. Very pocket-friendly yet Traditional
- Biggest USP- Friendly Pricing, Great quality food and easy accessibility for Consumers
- Innovative marketing along with at Par technology make us a great proposition
Why Us?
- Focused Chinese cuisine format (Casual dining and Takeaway ) and Industry’s best margin business model Launched by culinary / F&B veterans and solid experience in sourcing, professionally run and operated
- High focus on food quality and customer satisfaction
- Managed and operated by F&B professionals
- Tried and successfully experimented 3 different formats with low CAPEX and manageable risk
- Proven menu and service, 5-star quality kitchen and all high street models/outlets
- Cost effective model with high throughput capability
- Abreast with technology advancements – B2B partnership, Website/Online ordering & Mobile Apps
They are Looking to
a) Raise Funds of INR 5 to 6 Crores for further expansion of business. Opening New Outlets in Cities like Delhi, Bangalore and Eastern Parts of India or
b) Full Sale with Market Brand Value
Business Tags
₹10 to ₹200 Cr
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