Healthy Mexican QSR Franchise Across India
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Product / Service
They offer Bowl, Burrito, Nachos, Tacos, Soft Tacos, Salads, Quesadillas, Chips And Extras, Beverages & Desserts, and a Jain menu as well.
Clientele type
Whether Jain, Vegan, or Gluten-Free, they have over 100 customizable options that cater to every need and taste. The business serves a diverse clientele through various service options, including walk-ins, takeaways, and online orders via platforms like Swiggy and Zomato. Its primary focus is on attracting a younger demographic, particularly individuals seeking healthier and fresher meal choices.
Premises
They have 2 models for operations:
Food Court Model (Capital Expenditure: 50 – 60 lakhs)
High Street Model (Capital Expenditure: 65 – 75 lakhs)
Asking Price Includes
The deal price includes comprehensive training and support, covering Digital and In-Store Training, Pre and Post-Opening Assistance, Procurement and Distribution, Logistics, Quality Audits, Restaurant Operations, Technology Systems, Single Point of Sale System, and Food Safety & Hygiene Maintenance for Team Leaders.
Additionally, marketing support is provided, which includes Custom Marketing Plans, Local Marketing Initiatives, Digital Advertising, an Interactive Marketing Website, Digital Marketing, and Social Media Marketing.
Reason
They are expanding in key cities like Mumbai, NCR, Bangalore, Hyderabad, Pune, Surat, Jaipur, Udaipur, and beyond.
Other Details
Founded in 2015 in the USA, the business has rapidly grown into a global chain with 35 stores worldwide, all centered around offering healthy, fresh Mexican food. It stands out in India's competitive food industry by combining a fast-casual setting with a customizable Tex-Mex menu, ensuring a quick yet high-quality dining experience for customers.
What sets this brand apart is its emphasis on customization. Customers can personalize their Tex-Mex dishes, choosing from a variety of proteins, fresh toppings, and sauces, making each meal unique to their tastes while catering to various dietary and religious preferences.
This fast-casual Mexican franchise goes beyond just offering a business opportunity; it taps into the growing demand for healthy eating, positioning itself to cater to a wide range of demographics.
Key USPs include:
- Tailored Customization for every customer
- Premium Fresh Ingredients
- Revolutionary Concept: Over 100 unique combinations across Bowls, Burritos, Tacos, Nachos, and Quesadillas.
- First-Mover Advantage in the Indian market
- Commitment to Authenticity
- Strong Global Presence
- Well-Established Standard Operating Procedures (SOPs)
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₹10 to ₹200 Cr
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