E-commerce Clothing Brand Raising Initial Funds In Gurgaon
About Business
The founder is planning to launch a youth-centric clothing brand catering to India's fashion-forward demographic. The brand's core vision is to deliver trendy, comfortable apparel inspired by gaming culture, nostalgia, and streetwear, while maintaining affordability and cultural relevance. The founder will be launching bold graphic T-shirts and coordinated sets, with plans to expand into a full range of apparel, including bottoms and other wardrobe essentials.
The business is designed to operate as a digital-first brand, leveraging an e-commerce-led sales model supported by performance marketing, influencer collaborations, and active community engagement.
Clientele type
The target customers will include Gen Z, gamers, young professionals, and other fashion-conscious individuals seeking trendy, culturally relevant, and affordable streetwear.
Premises
Currently, the founder is operating out of a cybercity hub in Gurgaon.
The founder is in the process of identifying a workspace in Gurgaon that can accommodate a team of 10.
Asking Price Includes
The terms of the transaction will be discussed with the potential investors.
Asking Price
INR 10.00 L
Minimum ticket size
INR 10.00 L
Reason
The owner is looking to raise funds to support product development, launch marketing campaigns, expand the team, set up a dedicated office, and scale its e-commerce operations.
More Details
Currently, the founder is working with a small team of four members.
The owner holds a Bachelor's degree in Design (B.Des) in Fashion Communication from NIFT. Currently, the owner is working as a Communication Designer at an agency.
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Business Tags
₹10 to ₹200 Cr
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